← IndexNatural Rascal Wines

Natural Rascal

Year

2025

Industry

Food & Beverage

Role

Brand Identity · Art Direction

Services

Brand Strategy, Visual Identity, Packaging, Art Direction

Natural Rascal — 1

The brief

A complete rebrand for a natural wine collective rooted in terroir and irreverence. We built a typographic system that balances calligraphic elegance with brutalist confidence — a visual language as layered as the wines themselves.

Natural Rascal — 2
Services
  • Brand Strategy
  • Visual Identity
  • Packaging
  • Art Direction
Natural Rascal — 3
about-face beauty

About Face

Year

2024

Industry

Beauty

Role

Campaign · Digital Design

Services

Campaign Design, Digital Experience, Motion Direction

About Face — 1

The brief

Launch campaign for a skin-first foundation line. The ID badge system became the hero — utilitarian, backstage, exclusive. Every touchpoint felt like access to something not yet public.

About Face — 2
Services
  • Campaign Design
  • Digital Experience
  • Motion Direction
About Face — 3
Kinfolk Magazine

Real Stories

Year

2024

Industry

Publishing

Role

Editorial · Photography Direction

Services

Editorial Design, Art Direction, Typography

Real Stories — 1

The brief

An editorial series rejecting disposable content culture. Polaroid-framed narratives with handwritten blue ink — raw, human, and deliberately slow in a world of infinite scroll.

Real Stories — 2
Services
  • Editorial Design
  • Art Direction
  • Typography
Real Stories — 3
Summer Solstice Co.

Summer Solstice

Year

2023

Industry

Wellness

Role

Brand Identity · Packaging

Services

Brand Identity, Packaging Design, Photography Direction

Summer Solstice — 1

The brief

Sunless tanning line positioned at the intersection of luxury and ease. Serif confidence meets sky-open negative space — a brand that breathes.

Summer Solstice — 2
Services
  • Brand Identity
  • Packaging Design
  • Photography Direction
Summer Solstice — 3
Personal Brand

Solo Como Recordatorio

Year

2023

Industry

Content

Role

Visual System · Social Design

Services

Visual System, Content Design, Art Direction

Solo Como Recordatorio — 1

The brief

A grid-based visual system for philosophical content — white sticker strips, blue marker handwriting, and lifestyle photography woven into a cohesive editorial feed.

Solo Como Recordatorio — 2
Services
  • Visual System
  • Content Design
  • Art Direction
Solo Como Recordatorio — 3
Paul's Notes

Decision Making

Year

2022

Industry

Education

Role

Product Design · Illustration

Services

Product Design, Illustration, Print Design

Decision Making — 1

The brief

A tactile card deck translating design philosophy into physical artifacts. Monospaced type, hand-drawn annotations, and a stack interaction that invites play.

Decision Making — 2
Services
  • Product Design
  • Illustration
  • Print Design
Decision Making — 3